Marketing Resources for Builders & Developers

This page contains various reports and other materials to assist developers and builders in marketing their new solar homes.



New Solar Homes Partnership (NSHP) Builders' Kit

graphic of cover of builders' kit

Kit for particpating builders in the NSHP. This kit includes info about the program, case studies about builders and homeowners, a summary of market research on homeowners' perception of solar energy, and more.

Complete Builders' Kit, publication # CEC-180-2008-004, 4/14/2008. (PDF file, 50 pages, 5.5 megabytes)

Individual Sections from Kit

Case Studies

Other Materials

Additional Resources


Advertising

Radio Ads - June 2008

Male Voice - 15-second radio spot on NSHP & Go Solar California!, 6/23/2008. (MP3 file, 504 kb)

Female Voice - 15-second radio spot on NSHP & Go Solar California!, 6/23/2008. (MP3 file, 512 kb)

Text of 15-second radio spot, 6/23/2008.

Do you want to save money on your energy bills and help the environment? Check out Go Solar California dot org to find energy efficient solar homes that can reduce your utility bill by up to 60%. The California Energy Commission and the New Solar Homes Partnership remind you to Go Solar California!

Join NSHP Flyers - May 2008

Solar is another word for sold., Advertising Flyer, 5/28/2008. (PDF file, 1 page, 152 kb)

Energy efficient solar homes energize your sales, Advertising Flyer, 5/5/2008. (PDF file, 1 page, 156 kb)

Environmentally sensitive. Economically smart, Advertising Flyer, 5/5/2008. (PDF file, 1 page, 152 kb)

Green puts builders into the black, Advertising Flyer, 5/5/2008. (PDF file, 1 page, 152 kb)


Market Research Surveys and Reports

Greener Pastures for America's Homebuilders?

Despite some encouraging environmental and energy-efficiency developments in recent years, none of America's 13 largest publicly traded homebuilders has "fully embraced the emerging market of sustainable building design and construction," according to a study by Calvert Group Ltd. -- one of the nation's leaders in the field of sustainable and responsible investing -- with support from the Boston College Institute for Responsible Investment.

Greener Pastures for America's Homebuilders? A Survey of Sustainable Practices by the Homebuilding Industry, white paper prepared by Calvert Group Ltd. and Boston College Institute for Responsible Investment. Study reposted with permission. (PDF file, 16 pages, 175 kb)

News Release About Survey, Calvert News, June 4, 2008.


Residential Green Building "SmartMarket Report"

A 28-page report (cost is $89) that addresses the growing trends and opportunities in green home building. McGraw-Hill Construction conducted targeted market research to obtain new information on green building in the residential construction sector.

Link to Information About Report by McGraw-Hill and NAHB

News Release About Report from National Association of Home Builders, May 19, 2008.


SCHOTT Solar Barometer Survey

A national poll reports that 94% of Americans say "It's important for the U.S. to develop and use solar energy." The SCHOTT Solar Barometer Survey was conducted by Kelton Research between May 29th and June 2nd, 2008. The Solar Energy Industry Association and SCHOTT Solar, one of the trend-setting manufacturers of solar energy technologies, commissioned the survey.

Download Survey Summary, June 2008. (PDF file, 2 pages, 198 kb)


New Construction Home-Buyers Market Research Report

Fairbank, Maslin, Maullin & Associates was commissioned by the California Energy Commission to conduct market research in support of the New Solar Homes Partnership's public awareness campaign. The baseline market research, conducted from March to May 2007, included focus groups and a telephone survey designed to examine the attitudes, behaviors and preferences of new home buyers toward solar electric power. This report details the findings of that research and its implications for the public awareness campaign.

New Solar Homes Partnership New Construction Home Buyers Market Research Report, consultant report, publication # CEC-180-2008-003, 4/9/2008. (PDF file, 79 pages, 1.6 megabytes)




Contact Us

  • E-mail: If you are a builder or housing developer and would like to participate in the program, please e-mail renewable@energy.state.ca.us.

  • Telephone: If you have questions about the New Solar Homes Partnership program call us at: 1-800-555-7794 (in CA) or 916-654-4058 (outside CA)